Route to Market

Sales Command Center

Channel Performance — Monthly

All RTM measures by channel

Grading Criteria

Reference thresholds for RTM performance
GradeVisit RateStrike RateProductive RateCarton RateMeaning
A≥80%≥50%≥40%≥90%Strong execution
B≥70%≥40%≥30%≥80%Acceptable, improvement needed
C≥50%≥30%≥20%≥70%Weak performance
D<50%<30%<20%<70%Critical RTM issue
Source: Sales Report 2026 Executive Dashboard · Values shown for the workbook reporting period.